Free live masterclass for therapists

How therapists fill a private‑pay caseload at $200+ a session from Instagram

Without becoming an influencer, running ads, or spending hours a day on Instagram.

Tuesday, October 27 · 7:00 PM ET / 4:00 PM PT
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Here's what you'll learn:

01

Your fee

How to get off insurance panels and charge $200+ a session without losing your caseload

The words I used to tell my clients I was going private pay, and how I got to $250 a session three months later.

02

Your content

How to write Reels with the reflective listening you already use in session

Why the right client follows the therapist who says her thoughts out loud, and DMs her a week later.

03

Your intro call

How to run an intro call that turns a follower into a full-fee client

How to say your fee so she asks "when can we start?" instead of "let me check my insurance."

Your host

Meet your host

Kelly McKenna, LCSW, MBA

Kelly McKenna, LCSW, MBA

Anxiety therapist & business coach · Miami, Florida

I'm a licensed therapist, and nobody in grad school taught me a thing about marketing. In 2020 I was running nonprofit programs by day and seeing clients at a group practice at night.

I started posting on Instagram that October and got zero clients for three months. Then it clicked. By June 2021 I had a full caseload of private-pay clients at $250 a session, and I made $250,000 that first year.

Since then I've taught more than a thousand therapists to do the same. On the 27th I'll walk you through exactly how I did it.

$250Kmy first full year in private practice
$1M+my business in 2024, built from Instagram
1,000+therapists trained in the Private Practice Academy

Free when you register

The Off-Insurance Script Pack

The exact words for telling your clients you're going private pay, and for saying your fee on an intro call without flinching.

Delivered in the WhatsApp group
The Off-Insurance Script Pack cover

In my DMs

Messages from therapists like you

DM: my first reel from your newsletter has more engagement than any reel my agency made
DM: I got my first Instagram client
Review: one of the first Reels I posted got over 11k views
DM: top three reels have over a million views
DM: two intro calls booked in my first week
DM: that client signed on and is paying premium
Monica Basquez: raised my fee by $50 and took on 10 new clients in 6 weeks
Annalyse Lucero: from $45 a session to $150 a session in my own practice

Our students

Hear from our students

Caitlin Silverstein

From $45 a session at an insurance group practice to $200 to $250 a session in her own practice

Megan Kirby

Went full-time in private practice and now brings in $10K a month

Rachel Sleeper

Joined in grad school and filled her caseload with cash-pay clients as a pre-licensed therapist

Irene Koutsidis-Martelli

Built a private-pay trauma practice in New York as a new mom

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