Email sequence · Pre-call

From booked to the call

Six emails that get a booked therapist to the call ready, with her numbers in hand.

  • 6 emails
  • Booked to call
  • With Kelly's team
01 / 6ImmediateBooking + 0 min
Kelly McKenna <kelly@businessoftherapy.com>
to {EMAIL}

Your call is locked in

PreviewHere's what happens on the call, and who you'll talk to.

Hey {FIRST NAME},

Your call is booked! I'm so excited for you.

Here's what to expect. You'll talk with someone on my team for about 30 minutes. They'll ask about your practice, your fee, your caseload and what you want the next six months to look like. Then they'll tell you honestly whether the Accelerator is a fit.

If it isn't, they'll tell you that too, and point you to what to do instead.

Here's your link: [CALL LINK]

And if something comes up, you can reschedule here: [RESCHEDULE LINK]

- Kelly

P.S. In an hour I'll send you the two things to have ready, so the call is as useful as possible.

02 / 6PrepBooking + 1 h
Kelly McKenna <kelly@businessoftherapy.com>
to {EMAIL}

Two things to have ready for your call

PreviewTakes five minutes, makes the call twice as useful.

Hey {FIRST NAME},

Two quick things to have ready before your call:

  1. Your numbers. What you charge (or get paid) per session now, how many clients you see a week, and roughly how many are insurance vs private pay.
  2. Your goal. What you'd love your caseload to look like six months from now. How many clients, at what fee, and how many days a week.

My team will take it from there.

- Kelly

03 / 6ProofBooking + 1 day
Kelly McKenna <kelly@businessoftherapy.com>
to {EMAIL}

Before you talk to my team, watch Caitlin

Preview$45 a session to $200 to $250, in her own words.

Hey {FIRST NAME},

Before your call, I'd love for you to hear from Caitlin.

She was making $45 a session at an insurance group practice. Now she runs her own private-pay practice at $200 to $250 a session, well over six figures, seeing 15 to 18 clients a week.

Caitlin Silverstein on the Business of Therapy podcast
Caitlin Silverstein on the Business of Therapy podcast

Watch it here: [CAITLIN VIDEO LINK]

Notice how normal her path was. No viral moment. Just a clear fee, consistent content and intro calls that closed.

- Kelly

04 / 6Objection HandlingBooking + 2 days
Kelly McKenna <kelly@businessoftherapy.com>
to {EMAIL}

You're wondering if this will work for you, {FIRST NAME}

PreviewThe three things therapists worry about before the call.

Hey {FIRST NAME},

Most therapists have the same three worries before the call. Here are honest answers.

What if I can't afford it?

That's exactly what the call is for. My team will walk you through the options. And remember, one weekly private-pay client at $250 is about $12,000 a year.

What if I don't have time?

It's built for a therapist with a full week of sessions: three Reels a week from scripts my team writes, two live calls a month, and a coach every other week.

What if my following is too small?

Monica raised her fee by $50 and took on 10 new clients in 6 weeks. Followers aren't the thing. Feeling understood is.

Bring any other worries to the call. That's what it's for.

- Kelly

05 / 6ReminderDay before the call · 6:00 PM
Kelly McKenna <kelly@businessoftherapy.com>
to {EMAIL}

Quick note before tomorrow

PreviewYour call is tomorrow. Here's your link.

Hey {FIRST NAME},

Just a reminder that your call with my team is tomorrow.

Here's your link: [CALL LINK]

Find a quiet spot where you can talk openly about your practice. And if your schedule changed, no stress, you can move it here: [RESCHEDULE LINK]

- Kelly

06 / 6FinalCall time - 1 h
Kelly McKenna <kelly@businessoftherapy.com>
to {EMAIL}

Talk soon

PreviewYour call starts in an hour.

Hey {FIRST NAME},

Your call starts in an hour!

Here's your link: [CALL LINK]

My team's really looking forward to hearing about your practice. You showed up for yourself this week, and that matters.

- Kelly