Email sequence · Post-webinar

From the replay to the application

Five emails for the replay window, each with one job, all pointing at the same application.

  • 5 emails
  • Replay window
  • Wed to Sat
01 / 5ReplayWed, Oct 28 · 9:00 AM ET
Kelly McKenna <kelly@businessoftherapy.com>
to {EMAIL}

The replay is up (for a few days)

PreviewIf you missed it or want to rewatch the intro call part.

Hey {FIRST NAME},

Thank you for last night! Your messages in the chat made my whole week.

If you missed it, or want to rewatch the part about the intro call, the replay is up here for a few days: [REPLAY LINK]

Here's the whole thing in one line: your fee, your content, your intro call. Get your fee to $200+, post reflection Reels three times a week, and say your fee once on a fifteen-minute call.

And if you want help doing it faster, with a coach, done-for-you Reels scripts and me, applications for The Private Pay Accelerator are open: [APPLY LINK]

- Kelly

P.S. Your 30-Day Reels Script Calendar is in the WhatsApp group if you didn't grab it last night.

02 / 5Recap · The sentenceWed, Oct 28 · 6:00 PM ET
Kelly McKenna <kelly@businessoftherapy.com>
to {EMAIL}

What to say when they ask about insurance

PreviewThe sentence from last night, written down for you.

Hey {FIRST NAME},

A lot of you asked me to write this one down, so here's the sentence.

When a potential client asks, do you take my insurance, say this:

I'm out of network, so you'd pay me directly and I'll give you a superbill every month. A lot of my clients submit it and get part of it back. Want me to walk you through how that works?

Then walk her through it, kindly and clearly. You're not dodging the question. You're helping her understand an option most people have never been told about.

Inside the Accelerator, your coach reviews your real intro calls in Slack, so you're never guessing about what to say. Apply here: [APPLY LINK]

- Kelly

03 / 5Objection · On panelsThu, Oct 29 · 10:00 AM ET
Kelly McKenna <kelly@businessoftherapy.com>
to {EMAIL}

Can I do this if I still take insurance?

PreviewYes. Here's how Caitlin did it.

Hey {FIRST NAME},

The most common question after the masterclass: can I do this if I'm still on insurance panels?

Yes. That's where most of my students start.

Caitlin was making $45 a session at an insurance group practice. She rebuilt her caseload by going private pay, and now charges $200 to $250 a session, seeing 15 to 18 clients a week.

You don't flip a switch overnight. You set your fee, give your current clients a date and a real choice, and start bringing in new private-pay clients from Instagram while you transition.

That's exactly what the first month of the Accelerator is built around. If you want my team to look at your caseload and tell you honestly whether it's a fit, apply here: [APPLY LINK]

- Kelly

04 / 5The MathFri, Oct 30 · 10:00 AM ET
Kelly McKenna <kelly@businessoftherapy.com>
to {EMAIL}

$7,360 a year, per client

PreviewWhat staying at insurance rates actually costs.

Hey {FIRST NAME},

Quick math I couldn't stop thinking about after Tuesday.

Every client you see at $90 instead of $250 costs you $160 a session. Over 46 working weeks, that's $7,360 a year. Per client.

If ten of your weekly clients moved to private pay, that's $73,600 a year, with the same clients and the same hours.

Most therapists cover the investment in the Accelerator with their first one or two private-pay clients.

Applications close when this intake is full: [APPLY LINK]

- Kelly

P.S. Each intake is capped at 30 therapists, because a coach reviews every intro call. That's not a marketing line, it's a time limit.

05 / 5Final · Last chanceSat, Oct 31 · 9:00 AM ET
Kelly McKenna <kelly@businessoftherapy.com>
to {EMAIL}

The replay comes down tonight

PreviewLast chance to watch it, and to apply for this intake.

Hey {FIRST NAME},

The masterclass replay comes down tonight at midnight ET.

If you haven't watched it, here's the link one last time: [REPLAY LINK]

And if you've been thinking about the Accelerator, now's the time to apply. My team will look at your practice, your fee and your goals, and tell you honestly whether it's a fit. The call's free, and there's no pressure.

Apply here: [APPLY LINK]

Whatever you decide, I'm so proud of you for showing up for your practice this week.

- Kelly