Module 1
Your fee
How to get off insurance panels and charge $200+ a session without losing your caseload
The words I used to tell my clients I was going private pay, and how I got to $250 a session three months later.
For licensed and pre-licensed therapists
Six months with me, a coach in your corner, and your first 30 Reels written for you.
Reflective listening
You were trained to listen, reflect back what you hear and make someone feel understood. Nobody in grad school told you that's exactly what marketing is.
So most therapists post tips and infographics, get a few likes from other therapists, and go back to refreshing their inbox. The client who's ready to pay $250 a session doesn't book from a tip. She books when she hears her own thoughts said out loud and thinks, "OMG, I need HER to be my therapist."
That's what the Accelerator teaches. Reels written with the reflective listening you already use in session, a fee you can say without flinching, and an intro call that ends with a start date.
The six months
Today
$45 to $90 a session, a caseload you didn't choose, and an inbox you refresh hoping for an inquiry.
Month 1
Your fee is set, your niche is clear, and my team rewrites your bio and Psychology Today profile.
Months 2 to 3
You post three times a week from 30 scripts written for your niche, and the first DMs come in.
Months 4 to 5
Your coach reviews your intro calls, and "let me think about it" turns into "when can we start?"
Month 6
Your caseload is full of clients you love working with, paying your full fee.
By the end of month six
The curriculum
Module 1
Your fee
The words I used to tell my clients I was going private pay, and how I got to $250 a session three months later.
Module 2
Your content
Why the right client follows the therapist who says her thoughts out loud, and DMs her a week later.
Module 3
Your intro call
How to say your fee so she asks "when can we start?" instead of "let me check my insurance."
Module 0 gets the business side done first: your LLC, your fee, out-of-network superbills and your intake paperwork.
What's included
Business Essentials, the Instagram Blueprint and Thriving as a Therapist, plus the three Accelerator modules above.
Every step of a private-pay practice, from the LLC to a full caseload.
Twice a month, an hour each. Bring your Reels, your niche and your numbers, and we fix them live.
You're never stuck on what to post or what to charge for more than two weeks.
My team rewrites your Instagram bio and your Psychology Today profile, and writes your first 30 Reels scripts for your niche.
A profile that converts and ten weeks of content ready before you film a thing.
A 1:1 check-in every other week with a coach from my team who knows this process inside out.
Someone who knows your practice by name and keeps you moving.
Record an intro call (with consent) or write it up, and get notes back within 48 hours.
More intro calls end with a start date at your full fee.
Scripts for raising your rate with current clients, leaving insurance panels, and explaining out-of-network benefits.
You go private pay without losing the clients you love.
Every therapist in your intake, sharing what's working in their niche this month.
You stop building a business alone.
Bonuses
Four Reels ideas a week with trending audios, filming notes and fill-in-the-blank scripts.
Templates to keep a waitlist full and turn past clients into referrals, so a full caseload stays full.
A day in person with me and your intake, once a year, to plan your next level.
What it asks of you
3
Filmed in one sitting from scripts that are already written for you.
30
My team writes your first 30 Reels for your niche.
2
An hour each. Watch the recording if a session runs late.
48h
Send a call in Slack and get notes back within two days.
Why this, why now
Why me
I'm an LCSW with an MBA, licensed in New York, New Jersey and Florida. I built my practice on Instagram in the middle of a pandemic, and I share exactly how much I make so you can see it's real.
I'm not a marketer. I just learned the one skill grad school skipped.
Why now
One private-pay client seen weekly at $250 is worth about $12,000 a year. Every month you stay at insurance rates is money that never comes back.
Each intake is capped at 30 therapists, because a coach reviews every intro call.
30 therapists per intake
Our students
Caitlin Silverstein
From $45 a session at an insurance group practice to $200 to $250 a session in her own practice
Megan Kirby
Went full-time in private practice and now brings in $10K a month
The guarantee
Do the work for 90 days: post three times a week from your scripts and take every intro call through the process. If you haven't signed 5 new private-pay clients, we keep coaching you at no cost until you do.
The investment
The Private Pay Accelerator
$6,000
The next step is a call with my team. They'll look at your practice, your fee and your goals, answer your questions, and tell you honestly whether it's a fit.
The next intake
You'll fill in a short application, then my team books your call.