For licensed and pre-licensed therapists

The Private Pay Accelerator

Fill your practice with private-pay clients at $200+ a session, from Instagram

Six months with me, a coach in your corner, and your first 30 Reels written for you.

Kelly McKenna, LCSW, MBA
$250KYear one
$1M+In 2024
1,000+Students
Kelly McKenna, LCSW, MBA · Miami, Florida

Reflective listening

It was never that you're bad at marketing

You were trained to listen, reflect back what you hear and make someone feel understood. Nobody in grad school told you that's exactly what marketing is.

So most therapists post tips and infographics, get a few likes from other therapists, and go back to refreshing their inbox. The client who's ready to pay $250 a session doesn't book from a tip. She books when she hears her own thoughts said out loud and thinks, "OMG, I need HER to be my therapist."

That's what the Accelerator teaches. Reels written with the reflective listening you already use in session, a fee you can say without flinching, and an intro call that ends with a start date.

3 moFrom my first Instagram post to my first private-pay client
$250A session, with a full private-pay caseload by June 2021
1,000+Therapists trained in the Private Practice Academy

The six months

From insurance rates to a full private-pay caseload

Today

Where most of us start

$45 to $90 a session, a caseload you didn't choose, and an inbox you refresh hoping for an inquiry.

Month 1

Your fee and your niche

Your fee is set, your niche is clear, and my team rewrites your bio and Psychology Today profile.

Months 2 to 3

Your Reels go live

You post three times a week from 30 scripts written for your niche, and the first DMs come in.

Months 4 to 5

Intro calls that close

Your coach reviews your intro calls, and "let me think about it" turns into "when can we start?"

Month 6

A private-pay practice

Your caseload is full of clients you love working with, paying your full fee.

By the end of month six

  • You charge $200 or more a session, and you say it without flinching
  • You've posted 60+ Reels written for the client you want
  • Intro calls book from your DMs every week
  • Your caseload is full, and it's all private pay

The curriculum

Here's what you'll learn

Module 1

Your fee

How to get off insurance panels and charge $200+ a session without losing your caseload

The words I used to tell my clients I was going private pay, and how I got to $250 a session three months later.

Module 2

Your content

How to write Reels with the reflective listening you already use in session

Why the right client follows the therapist who says her thoughts out loud, and DMs her a week later.

Module 3

Your intro call

How to run an intro call that turns a follower into a full-fee client

How to say your fee so she asks "when can we start?" instead of "let me check my insurance."

Module 0 gets the business side done first: your LLC, your fee, out-of-network superbills and your intake paperwork.

What's included

Everything you get, and what each piece does for your practice

01

The Private Practice Academy® curriculum

Business Essentials, the Instagram Blueprint and Thriving as a Therapist, plus the three Accelerator modules above.

Every step of a private-pay practice, from the LLC to a full caseload.

02

Live group coaching with me

Twice a month, an hour each. Bring your Reels, your niche and your numbers, and we fix them live.

You're never stuck on what to post or what to charge for more than two weeks.

03

The Done-For-You Launch Kit

The unfair advantage

My team rewrites your Instagram bio and your Psychology Today profile, and writes your first 30 Reels scripts for your niche.

A profile that converts and ten weeks of content ready before you film a thing.

04

Your private-practice coach

A 1:1 check-in every other week with a coach from my team who knows this process inside out.

Someone who knows your practice by name and keeps you moving.

05

Intro-call reviews in Slack

Record an intro call (with consent) or write it up, and get notes back within 48 hours.

More intro calls end with a start date at your full fee.

06

The Fee Conversation Kit

Scripts for raising your rate with current clients, leaving insurance panels, and explaining out-of-network benefits.

You go private pay without losing the clients you love.

07

Private community

Every therapist in your intake, sharing what's working in their niche this month.

You stop building a business alone.

Bonuses

Three more pieces that finish the system

Bonus 1

12 months of the Reels Membership

Four Reels ideas a week with trending audios, filming notes and fill-in-the-blank scripts.

Bonus 2

The Waitlist and Referral Kit

Templates to keep a waitlist full and turn past clients into referrals, so a full caseload stays full.

Bonus 3

The Miami Practice Day

A day in person with me and your intake, once a year, to plan your next level.

What it asks of you

Built for a therapist with a full week of sessions

3

Reels a week

Filmed in one sitting from scripts that are already written for you.

30

Scripts written for you

My team writes your first 30 Reels for your niche.

2

Live calls a month

An hour each. Watch the recording if a session runs late.

48h

Intro-call feedback

Send a call in Slack and get notes back within two days.

Why this, why now

A therapist who's done it, teaching other therapists

Why me

I'm a therapist who shows her numbers

I'm an LCSW with an MBA, licensed in New York, New Jersey and Florida. I built my practice on Instagram in the middle of a pandemic, and I share exactly how much I make so you can see it's real.

I'm not a marketer. I just learned the one skill grad school skipped.

$250KMy first full year in practice
$1,016,542My business in 2024
88.6KFollowers on @sitwithkelly
Business InsiderFeatured for my first year

Why now

Every month on panels costs you a client's worth of income

One private-pay client seen weekly at $250 is worth about $12,000 a year. Every month you stay at insurance rates is money that never comes back.

Each intake is capped at 30 therapists, because a coach reviews every intro call.

30 therapists per intake

Our students

Hear from our students

Caitlin Silverstein

From $45 a session at an insurance group practice to $200 to $250 a session in her own practice

Megan Kirby

Went full-time in private practice and now brings in $10K a month

The guarantee

Do the work for 90 days: post three times a week from your scripts and take every intro call through the process. If you haven't signed 5 new private-pay clients, we keep coaching you at no cost until you do.

The investment

Six months, one intake, one price

The Private Pay Accelerator

$6,000

or 3 payments of $2,197 · 30 therapists per intake

The next step is a call with my team. They'll look at your practice, your fee and your goals, answer your questions, and tell you honestly whether it's a fit.

The next intake

Thirty therapists, and a coach reviews every intro call

You'll fill in a short application, then my team books your call.