Five video ads, one masterclass

On screenKelly to camera, natural light. Lower third: Kelly McKenna, LCSW, MBA · Anxiety therapist.

I'm Kelly, I'm an anxiety therapist in Miami, and in October 2020 I started posting on Instagram to find clients.

For three months I posted tips. Five coping skills, the signs of burnout, all very helpful. And nobody reached out. Not one person.

B-rollScroll through her real Reels on @sitwithkelly, then a DM notification slides in: Are you taking new clients?

Then I changed one thing. I stopped posting tips and started saying what my ideal client was thinking, the stuff she'd never say out loud. It's the same reflective listening I use in every session.

In January I got my first private-pay client from Instagram. By June my caseload was full, all private pay, at $250 a session, and I made $250,000 my first full year.

I'm teaching exactly how in a free live masterclass for therapists. And no, you don't have to dance or become an influencer to do it.

Quick math, therapists. Thirty-four sessions a week at ninety dollars from insurance is about three thousand and sixty dollars.

GraphicTwo bars animate in: 34 sessions × $90 = $3,060 vs 15 sessions × $250 = $3,750. The second bar is taller.

Fifteen sessions at two hundred and fifty, private pay, is three thousand seven hundred and fifty. More money, less than half the sessions, and your evenings back.

I'm Kelly McKenna. I'm a licensed therapist, I went fully private pay in 2021, and I've taught more than a thousand therapists to do the same inside the Private Practice Academy.

My student Caitlin was making forty-five dollars a session at an insurance group practice. Now she charges two hundred to two-fifty, and she kept most of her caseload when she left the panels.

In my free masterclass I'll show you how to get off insurance panels and charge $200 or more a session, without losing the clients you love.

On screenKelly at a café table, warm and direct, like she's telling a friend.

You get the inquiry. The intro call's going great. And then she asks, do you take my insurance? And you feel the whole call go cold.

Here's what I say. I'm out of network, so you'd pay me directly and I'll give you a superbill every month. A lot of my clients submit it and get part of it back. Want me to walk you through how that works?

It turns the scary question into a helpful one. She's not saying no, she just doesn't know how out-of-network works yet.

ScreenshotA real DM from a student: btw that client signed on and is paying premium!! Thank you!

I'm Kelly McKenna, LCSW, MBA. I've taught more than a thousand therapists, and my whole private-pay practice runs on intro calls like this. In my free masterclass I'll walk you through the full fifteen-minute call, from the first question to saying your fee once and then letting her answer.

Most therapists think marketing means selling yourself. Bragging, being salesy, posting your face with a big promise. So we avoid it.

But marketing, at its core, is reflective listening.

B-rollHer real Reel, therapists after an 8-session day, plays muted while she talks.

In session, your client says something, you reflect it back, and she feels understood. On Instagram you do the exact same thing, you just reflect what your ideal client is thinking before she's ever met you.

When she hears you say it better than she could, she thinks, I need her to be my therapist. That's who books at your full fee.

I'm Kelly McKenna, LCSW, MBA. I filled my practice this way and I've taught more than a thousand therapists to do it. In my free masterclass I'll show you the three-part formula I use for every Reel, with an example you can film tomorrow morning.

ClipA few seconds from Kelly's podcast conversation with Rachel Sleeper, captioned.

Rachel started her therapy Instagram in her last semester of grad school.

She joined my Private Practice Academy while she was still in school, and she filled her caseload with cash-pay clients as a pre-licensed therapist.

You don't have to wait ten years and burn out at an agency first. You need a niche, content that makes the right person feel understood, and an intro call you're not scared of.

I'm Kelly McKenna, LCSW, MBA. I built my own private-pay practice from Instagram starting with zero followers, and I've taught more than a thousand therapists since.

In my free masterclass I'll show you how to write Reels with the reflective listening you already use in session, so the right clients find you early.